Kit’s Hut

A brand that introduces different crafting hobbies and a way to spend a happy and peaceful mindful time with yourself.

Kit’s Hut is my senior capstone project.

During summer break, I was doing a lot of crafting, paper making, bead works making earrings, resin art and much more. I felt happy to work on my hands, make something that I like, and give it out to people that I care. I wanted to create a brand that could give out this feeling that I had while doing crafts.

Brainstorming & Research

At first, I was lost in which direction I should be going because I wanted to do so many things for my project! During this stage, we did collages that would inspire us, and both of the collages were about spending time physically, including traveling, gardening, and working out. That led my blurry idea from a stationary brand with planners into a brand that introduces different crafting hobbies.

Then I researched the benefits and categories of hobbies, and turns out there’s a bunch! The crafts that I decided to focus on were embroidery, crochet, wood carving, mini canvas painting, and decorating your case.

Logo Sketches

Final wordmark

Inverted wordmark

Colors

Fonts

Stamp version

Packaging Mockup & Dielines

Hobby Tracker

Instructional Videos

Website

Exhibition Installation

Spring 25

Designed by Jhulee Park

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