Korea Pooling ENG Branding / 코리아 풀링 이엔지 브랜딩

Pooling Korea ENG offers numerous services, including installing and changing cables and renting out equipment. I worked on their brand identity, logos, color palette, typography, and pattern. Check out their blog with the link below!

https://blog.naver.com/poolingkoreaeng

Brainstorming

After getting information, photos, and videos about the company, I asked if there was a specific aesthetic they wanted to pursue. Since they wanted a more sophisticated, premium aesthetic and something that shows what they do, I went ahead and did sketches that were in a circular shape, so it reminds people of the cable drums.

Color Palette

While drafting the logos, I looked back at the conversation I had with the client to figure out the colors for the brand. Earthy colors like dark green and gold were the colors we thought would work best and give a sophisticated and luxurious feeling. Below are the inspos and the color palette that I made.

Final Logo

Typography

Typography system is another important part of branding since it shows the personality through the fonts. Because pooling is a labor-intensive process that requires a lot of dedication and a sharp eye for detail. I thought a serif header paired with a sans-serif would show that personality.

Logo

After talking with the client, I was able to figure out the direction of the logo and went ahead finalizing the logo.

Pattern

For the pattern, I wanted to create something that was abstract but felt like cables. I thought keeping it simple with minimal colors would work best. One was created with the dark green color as the main, and one reversed.